Prominent UK commercial landlords sign up to new VTS Market platform
UK landlords and asset managers including Revantage, Brookfield, Tishman Speyer, Bentall Green Oak, Ashby Capital, Gaw Capital, V7 and LM Stern are signing up to VTS Market, the commercial property industry’s first integrated, online marketing platform that enables landlords and their agency teams to market and lease their available spaces remotely for the first time.
Revantage Europe, a real estate services platform established by Blackstone, is the first company in Europe to adopt VTS Market and is rolling it out across the majority of its London office assets, which totals approximately three million sq ft of space and incorporates 21 buildings including Chiswick Park, Broadgate Quarter and 25 North Colonnade. The company is aiming to drive efficiency in its prospect marketing to future tenants and the adoption of VTS Market forms a core part of its tech-driven and market-leading real estate strategy, building on its existing relationship with VTS.
VTS Market enables landlords to benefit from a fully digital, data-driven way to market and lease their spaces online, incorporating the industry’s most comprehensive and effective marketing content, including virtual tours, photos, 3D space renderings, refurbished floor plans, and 250+ verified data points for each space, and builds on the existing functionality of the VTS platform.
In one click, leasing teams can review, approve, and publish spaces online on VTS Marketplace — a listings site exclusively for tenant reps to view, tour, and share virtual listing content for free. Moreover landlords are able to adopt a multi-channel approach to their leasing distribution directly via VTS, by publishing spaces to their own websites and email listings to their network of tenant reps.
Revantage joins many of the world’s leading landlords and asset managers in selecting VTS Market as their system of record for digital leasing and marketing with other global leaders including Brookfield Properties, Empire State Realty Trust, Hines, Oxford Properties Group, and RXR.
Charlie Wade, EMEA Managing Director of VTS, says: “As we familiarise ourselves with an increasingly hybrid way of working, landlords and real estate agents need an interactive digital platform to market their space to prospective occupiers and the tenant rep community. VTS Market ensures that best-in-class digital content is integrated into existing workflows with powerful analytics to offer our customers competitive edge in the rapidly evolving leasing market. We are thrilled at the continued adoption by leading names including Revantage and look forward to seeing further feedback from the London market.”
Ed Hodgson, Managing Director of Revantage, says: “We’re keen to maintain our competitive advantage in the leasing market and find alternate ways of marketing our spaces. We are always embracing forward-thinking products that enable us to reach prospective occupiers and their agents, improving the information sharing dynamic across our portfolio with our customers. VTS Market provides an unparalleled modern, online marketing and leasing platform which has enabled us to offer prospective tenants a one-click experience of our space, distribute our content via a multi-channel approach and equally importantly, track our leads and analyse the response, which has proved critical to inform our leasing strategy.”
In addition to expanding its customer base for VTS Market, VTS also this summer formally launched VTS Rise, now the world’s leading tenant engagement platform to market, following its acquisition of Rise Buildings. VTS Rise enables landlords to curate the best possible environment for work and provides real-time, data-driven insights on how tenants are utilising space and amenities. The adoption of VTS Rise by the company's existing client base has seen the technology rolled out across 300 million sq ft of commercial real estate in 161 cities.
VTS manages over 12 billion sq ft of commercial real estate assets on the platform encompassing office, retail, and industrial properties. A third of office space in Central London offices is managed on the VTS platform. The company has experienced rapid growth and momentum since the beginning of 2020 expanding its global headcount by more than 30 per cent and its 750+ client roster. Since the company’s inception, leases with a cumulative value of over USD85 billion have been executed on the platform across 44 countries.