Sirius appoints Chief Marketing and Impact Officer
Sirius Real Estate, an owner and operator of branded business parks providing conventional space and flexible workspace in Germany, has promoted Kremena Wissel to the newly created executive role of Chief Marketing and Impact Officer.
Wissel has been with Sirius since May 2006 and as Marketing Director can be credited with transforming the Company’s approach to marketing and developing its leading digital marketing platform.
As part of her extended remit, Wissel will manage the business’s ESG strategy, implementing a consolidated approach that supports the delivery of sustainable returns while further enhancing the business’s investment proposition. She will continue to be responsible for Sirius’s marketing activities and will report directly to CEO Andrew Coombs while providing regular updates to the Board.
Wissel’s appointment and the establishment of this new senior management role reflects the further integration of ESG principles into the day-to-day running of the organisation. Following a full independent audit of the Company’s existing ESG activities completed over the last six months, Wissel will oversee the deployment of the ESG strategy and delivery of the Company’s commitments. These include examining the potential for the decarbonisation of the portfolio and incorporating the TCFD framework into the Company’s reporting, alongside additional activities at both a platform and asset level. On a social and governance level, Wissel will continue her work as a Diversity & Inclusion (D&I) ambassador to roll out a D&I roadmap and will oversee a number of ethics and compliance activities.
Wissel is Sirius’s longest standing employee, having joined the Company from university. During her tenure, she has transformed the business’s marketing activities, designing a platform that enables it to generate and manage its data and enquiries directly. As a result, over 85 per cent of all business leads are currently generated independently of intermediaries, enabling Sirius to retain its lean and agile business model, which has proven invaluable in the last year.
Sirius’s ESG transformation has been a major focus for the Board over the last few years across all three elements, particularly since the establishment of the Social and Ethics Committee in January 2018 under Andrew Coombs’s leadership; since relaunched as the Sustainability and Ethics Committee in March 2020. A major current workstream has been to measure and deliver a significant improvement with regards to the Company’s impact on the environment. For example, in 2020, the business increased its renewable energy use to 86 per cent, across approximately 92 per cent of its portfolio, while almost 100 per cent of portfolio electricity consumption is now sourced from green electricity sources. Sirius’s progress on responsible investment has also been recognised by the MSCI, which upgraded the business’ ESG rating from A to AA in November 2020.
Andrew Coombs, CEO of Sirius Real Estate and Chair of the Sirius Real Estate Sustainability and Ethics Committee, says: “ESG is an embedded part of the Sirius business and is at the heart of the way we continue to deliver successful returns in a sustainable and ethically sound way. Kremena has been integral to the development of our ESG credentials to date and formalising the new role of Chief Marketing and Impact Officer reflects how serious we are in ensuring that we maintain and increase the momentum of delivering high standards of ESG throughout our group.
“Since joining the business almost 15 years ago, Kremena has made a major impact on shaping our marketing capabilities, making a significant contribution to our growth into a FTSE 250 company. I look forward to continuing to work closely with her in this expanded role, supporting Sirius in our efforts to deliver long-term, sustainable growth, while also making a positive impact to the society and world we live in.”
Wissel adds: “As a major property owner across Germany, we recognise our responsibility to our employees, partners, tenants and communities in which we operate, as well as to the planet. Empowering others and delivering a positive impact is not only a moral imperative, it is good business sense. The property industry has a critical role to play in creating a sustainable future, and I look forward to spearheading Sirius’s efforts as we continue to develop and implement our ESG approach.”