Huckletree's 'Places' reaches full occupancy at White City Place
Workspace and accelerator Huckletree has filled almost 20,000 sq ft of space in WestWorks, White City Place, with three growing businesses, spanning over 200 desks in total.
The news comes one year after Huckletree announced plans to launch its bespoke workspace model, Places, which offers custom-designed, bespoke flexible workspace for scaling and enterprise teams who require 5,000 sq ft or more.
Butternut Box, a Huckletree member since 2018, has expanded its office space and signed a deal to occupy over 8,000 sq ft of office space in the West London building. The new deal will see the DTC pet food brand build its own dedicated HQ within Huckletree so as to expand and house its entire team of 125 staff and provide roaming access for staff to all other Huckletree locations, which will operate alongside its new purpose-built production facility in Doncaster. The space includes features such as dog-friendly breakout areas, 2,000 sq ft of collaboration spaces, 11 meeting spaces, an onsite test kitchen and an entertaining area. The expansion follows Butternut Box’s accelerated growth plans in 2020, following a GBP20 million Series C fundraising led by the European fund of L Catterton, one of the largest consumer-focused private equity firms in the world.
Andrew Lynch, Huckletree Co-Founder, says: “We’re extremely proud of the early wins of our Places model, given the challenges the market has faced this last year. Our ambition was to be the ecosystem and workspace preferred partner for the most exciting startups and SMEs, taking them from early-stage through to maturity, and it’s rewarding to see that play out with some of our longest standing members - Butternut Box, Interior Night, and The Collective Dairy - just 12 months after we first had the idea.”
The news comes off the back of a record growth year in 2020, with 175 companies joining Huckletree since the first March lockdown, including Boston Consulting Group, Musclefood Group, Soul Kitchen and many other early-stage and corporate occupiers.
“The market is alive and kicking, but the brief has shifted dramatically. Clients are focused on more flexible, hybrid models where their teams can complement a fixed headquarters with the ability to work remotely, move across multiple Huckletree spaces and upskill with education and innovation packages. Thanks to our supportive landlord partnerships, and the past 6 years of investing in highly tailored growth services for our members, we’re now in a position where we can package this up and give clients something entirely different and adaptable to their needs and wants in a post-Covid world,” Lynch adds.
Entering 2021, Huckletree plans to expand its Places model, with several live opportunities across London, Manchester and Dublin coming online, and a focus on enterprise innovation teams who are looking to scale down operations to a more flexible solution.
Kevin Glynn, Butternut Box Co-Founders, says: "Huckletree have been an amazing partner to us since 2018, and we are proud to continue our journey with them. After growing rapidly over the past 12 months, especially during lockdown, we believed now was the time to invest in our own-branded headquarters. We are really looking forward to welcoming back all of the benefits an office environment uniquely provides such as the serendipitous coffee chats, break-out brainstorms and, most importantly, the dog squad!"
Sarah Smart, General Manager of The Collective Dairy UK, says: “Although the way we work has certainly changed over the last year, at The Collective we now more than ever place huge value in having a central workspace and team hub. For collaborations, meetings, brainstorms, and engaging with our products in our bespoke product kitchen, and to meet and invest in our external relationships. A safe space in which we can socialise and build connections with our team, and also a space that can flex and adapt to the evolving ways we will work in the future. We love that we can be part of the Huckletree community with everything it has to offer, from bespoke spaces for our team, different functional areas, social events and educational programs, and we foresee our workspace being a huge motivator and contributor to the performance and success of our ambitions over the coming years.”
Claire Dawe, Asset Management Director, Stanhope Plc, adds: “Huckletree has been and continues to be a key component in our ongoing strategy at White City Place. We’ve witnessed a whole host of businesses flourish and develop, from promising and ambitious start-ups to mature brands, demonstrating how Huckletree has been intrinsic to populating our wide range of workspaces at White City Place with a forward-thinking and energetic portfolio. Our partnership with them since 2017 has been a catalyst for our continued success in attracting innovative retail and commercial occupiers to the area on behalf of the owners of White City Place, Cadillac Fairview.”