Vertus debuts with 10 George Street build-to-rent development in Canary Wharf


Canary Wharf Group’s new build-to-rent operator Vertus, has launched its first development, 10 George Street, the first of three planned build-to-rent developments on the Canary Wharf estate.

With access to an exceptional range of amenities, residents at 10 George Street will also benefit from the ability to sign to a tenancy term to suit their needs with flexible deposit options. The studio to three-bedroom apartments at the 327-unit building will be available to rent from early 2020, and the show floor is available for viewings on selected open days. Apartments will start from GBP1,950 per calendar month.   
 
10 George Street will set a new precedent for build-to-rent developments to follow, creating the ultimate lifestyle for its residents in the heart of Canary Wharf’s new residential district, Wood Wharf. The 37-storey building has been designed by GRID Architects and the striking façade shows the triangular balconies carefully placed, giving the structure a very distinctive character.
 
The development additionally comprises 6,000 sq. ft. of Club Vertus social spaces, including lounge, expansive south-facing garden terrace, private event space, and a bar area with automatic wine-dispensers. Several of the areas will be bookable for private use by residents. The building will also host a private gym studio for residents, run by leading wellness experts Antidote, part of The Health Concierge Group. Additionally, there will be two Sleep Suites for guests of residents to stay in.
 
Expertly designed by leading interior specialists, each apartment has been created for modern open-plan living and accentuates natural light throughout, with high-specification integrated appliances available. Furnished by Camerich, residents will be able to make the spacious apartments feel like home with complete control over colour schemes and decorations.

Canary Wharf Estate offers an exciting and vibrant community to live in. Residents can enjoy the five different shopping malls, unrivalled restaurant provision and London’s largest collection of outdoor public art on the Estate. The Estate also provides a diverse and exciting arts and events programme, including the annual Winter Lights festival, Summer Screens, Strong Island health and wellness events, Fashion Weekends and many more.
 
The new district, Wood Wharf, will house up to 3,600 new homes, 350,000 sq ft of retail space and eight acres of public spaces, adding to the already extensive offering of Canary Wharf. Already well-connected by the Jubilee and DLR lines, the arrival of the Elizabeth line will make Canary Wharf even more accessible.
 
Alastair Mullens, Head of Vertus, says: “The apartments at 10 George Street are set to raise the standards of build-to-rent in London. As a new residential landlord for Canary Wharf, Vertus will provide a fantastic experience for those who rent with Vertus, with varied facilities, an exciting events programme and 24/7 concierge, all this without the commitment of buying. We expect to see a strong demand for these apartments once they launch in 2020.”

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