London ranked as Europe’s most attractive city for businesses and employees for second year
London is Europe’s most attractive city for businesses and employees for the second year running, according to Colliers International’s latest ‘European Cities of Influence’ report.
The report reviews and ranks cities based on their occupier attractiveness, availability of talent, and quality of life factors alongside economic output and productivity.
Paris, Madrid, Moscow and Birmingham make up the rest of the top five.
David Hanrahan, Co-head, London Agency and Development at Colliers International, says; “London has proved its resilience and magnetism as a global hub in the wake of the EU referendum with a diverse spectrum of investors and occupiers identifying the city as the best place in which to conduct their business. Concerns about a mass post-Brexit exodus from London to the continent have been tapered as the market has rallied, with European businesses close to quadrupling their activity in London last year. This is indicative of the wider factors at play that influence employees and employers alike, not least, striking the right balance between talent, quality of life, cost and risk.”
The report demonstrates that the UK remains a highly desirable destination for capital and occupiers, largely driven by its magnetism as a centre of diverse high-quality service sector talent, which is in turn helping to drive economic output and productivity. Other UK cities which score in the top 10 include Birmingham (5th), Edinburgh (7th) and Manchester (10th).
Madrid jumps high up the rankings into third place, despite being only eighth in the inaugural study in Q1 2017. This is the result of a shift in occupier strength and attractiveness which has also run hand-in-hand with a significant jump in investment volumes in Madrid over the last year. In 2017 Madrid recorded a 72 per cent increase in acquisitions, making the Spanish capital the third largest investment market in Europe for the first time as investors buy into the significant long-term potential of the city.
Perhaps the biggest surprise is Edinburgh, which is the only ‘small’ market (a population catchment of less than two million people) to make it into the top 10, despite not even featuring as a top 30 European investment market over the past decade.
“It is significant that the gold, silver and bronze positions in our Cities of Influence index mirror investment volumes over the course of 2017, suggesting that investor activity is becoming closer aligned to broader, long-term drivers of occupational growth,” says Damian Harrington, Head of EMEA Research at Colliers International. “There are many cases where cities feature strongly in our index but, at present, do not perform as strongly as investment capital destinations. This includes some of the key regional UK markets, French regional markets such as Lyon, but also cities as diverse as Milan and Moscow.
“For some, this could be put down to economic conditions only truly turning the corner more recently, but also political conditions curtailing international investment, such as in the case of Moscow. For Milan, significant concerns over the banking industry and political uncertainty are holding back both investment and occupier growth. For the UK and French regional cities, however, the ongoing policies of economic devolution and more labour market flexibility should see a renewed distribution of capital into these markets, product allowing. When compared to the German Big7, and the major Nordic capitals, UK cities in particular look significantly under-invested, given their occupier strength and growth potential,”
This year’s new extended version of the report looks at 50 major European economic hubs – building on the twenty cities covered in the inaugural report – providing a broad geographic coverage of European markets that are of global, regional and national importance.
Peter Leyburn, EMEA Director of Client Services at Colliers International, adds: “Office occupier strength is the engine room for a city economy and as a driver of all other forms of real estate demand: be it retail (and thus logistics), hotels, leisure and residential. Occupational strength will also help drive rental growth and longer-term this is the most important driver of capital value – especially in an environment where yields do not look capable of compressing any further in the vast majority of markets. So this analysis should be a good marker for where investment capital should go.”
Richard Divall, Head of Cross Border Capital Markets at Colliers International, says: “Urban transformations and new infrastructure are also very strong drivers of investment growth. Given we are now approaching the peak of the investment cycle in terms of pricing, and thus volumes, the logical evolution of the cycle is to see a redistribution of capital into cities, illustrating a strong basis for occupier growth alongside those with new key infrastructure changes.”