1010data launches data set tracking shopping centre revenues
1010data, an integrated cloud platform that combines self-service data management and analytics at scale with ready-to-use data, has launched 1010data Shopping Center Insights.
This alternative data helps REIT investors, mall operators and retail tenants track the performance of leading shopping centres across the US, providing visibility into mall revenues amid the acceleration of ecommerce growth.
1010data Shopping Center Insights aggregates the anonymised transaction data of millions of US consumers and provides the first-ever mapping of retail transaction data to corresponding malls.
It can help uncover not only how mall performance is trending, but also the drivers of that trend.
“Using alternative data, 1010data Shopping Center Insights is a unique view on consumer shopping behaviour and a significant step forward for those interested in mall performance,” says Natalie Seidman, senior vice president of data insights at 1010data. “This is the most detailed evaluation of competitive, econometric, geographic and demographic location characteristics available with levels of accuracy and depth that far exceed traditionally used data sources such as customer surveys and foot traffic indicators.”