High net worth (HNW) women are turning to non-traditional investments as they look to generate income, drive capital growth, and achieve portfolio diversification.
These are among the latest findings from “Investing Outside the Box”, a study on trends in non-traditional investing from MainStay Investments, a New York Life company.
The study was conducted by Harris Poll among a nationally representative sample of more than 800 high net worth investors aged 40-65.
“While all investors are growing more aware of the value of non-traditional investments, high net worth women are especially interested in the benefits alternatives offer,” says Stephen Fisher, president of MainStay Investments. “For advisors, this trend presents a tremendous opportunity to help high net worth women achieve their investment goals while properly diversifying their portfolios.”
“This research suggests that high net worth women should be approached as goal-oriented, savvy investors with a long-term and growing interest in alternative investments,” says Matthew Leung, head of channel marketing strategies at MainStay Investments. “There’s clearly a growing eagerness among high net worth women to explore the role of alternative investments in their portfolios, which translates into an opportunity for MainStay and the financial advisors we partner with.”