Pennsylvania Real Estate Investment Trust (PREIT) has entered into a three-month partnership with GoMoto, an automotive tech company changing the way people shop for cars by allowing customers to test drive and compare competitive classes of vehicles all in one location.
GoMoto has selected Cherry Hill Mall as the location of their first-ever, full-scale showroom and test drive experience beginning this May, allowing PREIT to launch a new era in automotive shopping in South Jersey.
GoMoto, founded by automotive industry veterans Benjamin Catanese, Marc Rubino and Todd L.Marcelle, seeks to answer consumers' demands for a better way to shop for cars. To cut down on the significant amount of time spent going from dealer to dealer to test drive and research vehicles, GoMoto instead provides a quick and easy way to gain first-hand insight about vehicles and test drive them in one comfortable, inviting setting.
The Cherry Hill Mall GoMoto showroom will be the first to feature 2014 Class Leaders, allowing customers to explore and compare various models in the Pickup, Sedan, SUV and Luxury categories from brands such as Acura, Audi, BMW, Dodge, Ford, Honda, Kia, Lexus, Nissan, Mercedes and Toyota. Shoppers will then be able to stage test drives right from the mall parking lot with up to 5 other competitive vehicles in each respective class. Available at the GoMoto showroom are knowledgeable brand experts who can answer questions about the vehicles, but will not discuss price, financing terms, or any other pertinent information that customers and dealers engage in prior to a sale, taking the stress and pressure out of car shopping. If a shopper is interested in learning more or wants to contact a dealer, he or she is provided with the dealership's information, and conversely GoMoto will provide the dealership with the customer's information so that the dealer may follow-up with the customer.
"We are excited to announce this event that offers our mall customers yet another innovative experience at the mall that will not only be new but is also a convenience," says PREIT CEO Joseph F. Coradino. "Integrating with pioneering partners like GoMoto aligns us with evolving consumer habits."
GoMoto will operate their Cherry Hill Mall showroom on May 1st through July 31st in the mall's Grand Court, and will stage test drives from the parking lot.
"We look forward to giving South Jersey and beyond a glimpse into the future of car buying," says GoMoto CEO Todd Marcelle. "The modern sophistication of Cherry Hill Mall is the perfect setting for our experiential displays that encourage a comfortable and convenient shopping experience."