Rockwood Real Estate Advisors has appointed Jay Cross as senior vice president in the firm’s San Francisco office.
Cross (pictured) will be responsible for helping the firm expand its West Coast multifamily investment sales practice, including its conventional and auction-based brokerage transactions.
Currently, Cross and his Rockwood team members are managing the marketing and sale of two institutional quality southern California multifamily assets totalling 392 units, using a custom auction process orchestrated through Auction.com.
Prior to joining Rockwood, Cross served as vice president of Newmark Knight Frank and its San Francisco Bay Area predecessor Cornish & Carey Commercial. He has specialised in multifamily investment sales brokerages since 2003, prior to which he served as acquisitions manager for Palo Alto-based Pacific Property Company (now Pacific Urban Residential) and director of acquisitions for SSR Realty Advisors (now Blackrock Realty) in San Francisco.
His expertise includes multifamily investments located in urban and infill suburban markets in California and in other major markets throughout the US. He has served institutional, corporate and private clients for assignments involving multifamily and commercial properties located in 21 states and with an aggregate investment value exceeding USD1bn.
"Jay is a key addition at a very important time. Rockwood has been aggressively growing its multifamily presence over the past year by leveraging the power of Auction.com and using innovative marketing processes, such as custom auctions. We're very excited to welcome Jay to the team as his proven track record and talents will greatly complement our company's recent successes in this area,” says Sean Fulp, managing director and head of Western US investment sales for Rockwood Real Estate Advisors.